Tomi Ahonen Almanac 2009 A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.
Tomi's eBooks on Mobile Pearls
Pearls Vol 1: Mobile Advertising Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download
I met up with Dr KF Lai who is co-founder and CEO of Buzz City, the mobile advertising network who also run My Gamma, a mobile social network with four million users in several countries and offers typical mobile social networking innovations including gifting. The company comes out of Singapore, and we met up with Dr Kai when both of us presented at a recent strategy executive training project run by IBM for the Axiata group here in Asia. One of the issues that a mobile social network spanning multiple countries encounters, is problems with multiple languages. It can be costly to translate pages, and when non-familiar translators tackle a new industry, they may well use wrong terms in translations etc. But what of the users? My Gamma has invited their members to do translations and this has worked out very well. A great idea!
I'm doing this just quickly for followers of this blog. I came up with 6 functioning (ie money-making) business models for social networking when used on mobile. I presented them into the public domain this Monday at MoMo Jakarta. Each of the six are of course in my Pearls Vol 2: Mobile Social Networking, but not like this as a list. The six ways to make money on mobile social networking are:
1 - subscriptions (also works on the web) 2 - advertising (also works on the web) 3 - personalization (idea from Habbo Hotel Finland) 4 - Revenue-share for content creating person wiht user-generated content (popularized by SeeMeTV) 5 - Gifting (idea from Cyworld South Korea) 6 - Ego-services (idea from Flirtomatic UK)
I will do a major blog posting about these at the Communities Dominate blog but later (as in may days perhaps weeks later). I'll obviously Twitter when that is up. Also launched discussion about it at Forum Oxford to test the thinking by the experts of the Forum..
Oh, and those keen on my theories, we're going from the 8 C's of Cellphones to 9 C's. That too coming a bit later. But my thanks to Chris Bannink for discovering the 9th.. Stay tuned
Just another example of how powerfully social networking and mobile phones are a match made for each other comes from Japan's biggest mobile social network, Mobage Town. (Mobile Game Town). The site has all typical social networking elements we know from many toher leading mobile social networking services, so users create profiles, chat with each other, upload content, etc. It has its own virtual currency, avatars and advertising, as just about all major successes in mobile communities. The innovative parts of Mobage Town are around gaming, they allow flash based mobile gaming, plus mobile story-telling, ie a midway point between a blog and a "real" mobile book.
The big news, they earn 200 million dollars annually, out of a total user base of 10 million on mobile, who create 15 billion page views per month. Mobile Industry News (ie former SMS Text News) reported on Mobage Town a week ago. Puts it in context, when Facebook has ovef 100 million (maybe 200 million by some sources) and earns just 300 million dollars annually.. Mobile social networks are slower to build and smaller in aggregate user numbers than online internet social networks, yet mobile reaches real revenues much faster, as we've seen all around the world from Flirtomatic to Cyworld to Itsmy.