The presentation covers first basics of the mobile industry in context of other industries and the growth of the mobile phone through the 'Ten C's. Then it shows how mobile is a new mass media channel, different from the internet. I also briefly address the myths of screen size and tiny keypad. After that I show where the next global growth will be, the so called 'next four billion' (as distinct from the next 2.7 billion, ie that mobile phones will exceed human population on the planet even accounting for poverty, illiteracy, lack of electricity etc. And I discuss ways to build services, show some cool examples and ask for magical innovations. I end with a great example of mobile advertising using MMS. Many have said this is an excellent video and a must-watch and brilliant etc. I can't say haha, its always painful to watch yourself on video.. But enjoy, Tomi speaks at Picnic.