Tomi Ahonen Almanac 2009 A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.
Tomi's eBooks on Mobile Pearls
Pearls Vol 1: Mobile Advertising Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download
My very dear friend and author of the brilliant Mobile Marketing Handbook, Kim Dushinski, has blogged about a classic board game now incorporating SMS interactivity. It is the game Clue, and the gamers love the interactivity. Kim of course points out that this can also be used for engagement marketing via gaming. Great idea, read Kim's blog about it at Mobile Marketing Profits.
I just love the creativity at Flirtomatic. Their latest silliness, the virtual ice cube. Of course you want to send your friend an ice cube to his or her phone! Maybe your friend is at a bar, you send the ice cube for the drink. More likely, when the friend is having a bad day, or is in some hot situation (overcrowded bus for example or elevator) then send an ice cube. Wouldn't that be a wonderful way to note that your friend cares, and shares your heated situation, as you see the ice cube arrive onto your phone screen? And yes, like real ice cubes, Flirtomatic virtual ice cubes melt (of course). How cool is that? And how many did they sell - 5,000 in the first week... Yes, mobile is the magical money-making machine.
PS Remember that Flirtomatic and its creative money-making is one of the 16 case studies in the signature book for this blog (Mobile as 7th of the Mass Media) and that Mark Curtis (their CEO) wrote the Foreword to my latest eBook, Tomi Ahonen Pearls Vol 2: Mobile Social Networking. And Mark's own book, Distraction should be in the book cases of every one reading this blog...
The book has its first review at Amazon. I was so happy to discover that the first reader review is by none other than the famed industry analyst, statistician and blogger - and multiple author whose own latest book is Wireless Broadband - Chetan Sharma. This is what Chetan wrote:
Tomi is a great spokesperson for the mobile industry and this book reflects that. Building his case step-by-step, he puts forth the case for mobile as a compelling mass media channel detailing the evolution of media itself and how mobile differs, enhances, and excels. For folks looking to become familiar with the intricacies, it is a brilliant primer. For people already in the industry, it has stats and case studies that one can learn from. Highly recommended.
Chetan Sharma gives the book five stars. The book review is at both Amazon USA and at Amazon UK. Thank you Chetan for the kind, generous words. I truly appreciate it.
And for any reader who might want to sample the book, you can read a 30 page excerpt of the 322 page hardcover book, that includes two full chapters, one case study (Flirtomatic), and the foreword by Pekka Ala-Pietila, Chairman of Blyk and past President of Nokia. Send me an email to tomi (at) tomiahonen (dot) com and I'll send you the excerpt pdf file by return email.
Andrew Grill from the mobile advertising blog London Calling, is reading the book right now, and says this of his early thoughts: "I’ve started on Mobile as 7th and Social Media Marketing already - great insights, stats and view of this space and what’s coming."
Thank you Andrew, let me know what you thought of the full book when you're done and obviously I'll be happy to autograph it for you when we next meet up.
Andrew also gives the first public notice of the upcoming book by my friends Alan Moore, Jouko Ahvenainen, Ajit Jaokar and Brian Jacobs, called Social Media Marketing, about to be released. I've also sampled that book and its going to be an absolute must-read for anyone interested in this blog. Put that on your radar for early 2009..
Its funny, the early findings from Amazon UK, which now lists 10 books that they find people also have bought, who buy Mobile as 7th of the Mass Media.
You'd think they'd mostly be mobile related books? And of course my earlier books.. But here is the list of the 10 books that Amazon UK says those who bought my book, have also bought:
Open Business Models, by Henry Chesbrough Here Comes Everybody, by Clay Shirky Wikinomics, by Don Tapscott Crossing the Chasm, by Geoffrey Moore We-Think, by Charles Leadbeater Fooled by Randomness, by Nassim Taleb The Black Swan, by Nassim Taleb Mobile Strategies, by Tom Weiss Mobile Web 2.0, by Ajit Jaokar & Tony Fish Founders at Work, by Jessica Livingston
Only two of the books are obviously mobile related, and they come in at number 8 and 9. Funny. I am not complaining, its great that people who read marketing books and business strategy books have been attracted to Mobile as 7th of the Mass Media. Very happy But it is funny what we can find from Amazon.
Now, the Amazon USA site has a far larger total catalog to cover and far larger sales volume, so they take a bit longer to have the algorythm discover the books. The USA site so far only lists 3 books, which are:
Wireless Broadband, by Vern Fotheringham Mobile Advertising, by Chetan Sharma Personal Portable Pedstrian, by Mizuko Ito
These three books are obviously mobile focused, and that "kind of makes more sense" to me, ha-ha. But I also find it very surprising, that none of my previous five books show up on these Amazon lists (yet). On the similar lists for my previous books, of course my other titles show up, and are often suggested even as a pair.
Also another Amazon observation. In the UK, my previous book, Digital Korea, sells second best of my titles, with Communities Dominate Brands third. But in the USA its the other way, CDB sells second best, and DK is third. So Europeans are more interested in digital convergence and Americans in social networking ha-ha..
I am so happy to report, that the first book review is out already on Mobile as 7th of the Mass Media, and it is by Paul Golding, author of Next Generation Wireless Applications, who used to be Motorola's applications and services architect. Paul writes a very positive review (thank you so much Paul!) at his Wireless Wanders blog and here is a taster. Paul references some of the statistics from the book, and then writes:
When a book hits you with these kinds of statistics about mobiles - and a lot more - within the first two pages, you know that you must surely be reading a book by the formidable Tomi Ahonen. And, if it’s stats and market insights you want, then Tomi won’t let you down. He has never let us down. I’ve been reading Tomi’s books from the start, having been in the mobile game for so long, and it is nice to see that he hasn’t lost his touch.
He goes onto pick some of his favorite parts of the book and then concludes his review:
If you want to know more details about these benefits, then I suggest that you buy the book. It won’t disappoint. It is another valuable addition to the Ahonen catalogue of books that have provided much of our industry with great insights for so long. As usual, it is liberally sprinkled with Tomi’s insights, statistics and numerous references to real services throughout the world, including detailed case studies.
I don’t think that anyone else on this planet knows as much as Tomi about what’s going on with mobile services in nearly every single marketplace. This is yet another great title from Tomi and I thoroughly recommend it
THANK YOU PAUL !!! Very very nice words. And especially coming from someone that I respect so much. Please hop over to Wireless Wanders to read the full review (and bookmark his page, Paul is one of the best thinkers in our industry, his blog is an absolute must-read for all in mobile)
Kim Dushinski, a mobile marketing expert whose own book is shortly coming out, publishes a marketing newsletter, Mobile Marketing Brief. In it she has endorsed my book in her new issue. Kim writes:
While I was researching my book and interviewing dozens of mobile experts from all areas of our industry Ihave to say that Tomi Ahonen was the person who really helped me to see the big picture in mobile clearly. His insights into mobile and how it is changing our world are sharp and amazing. The statistics he has gathered and analyzed are eye-opening.