Tomi Ahonen Almanac 2009 A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.
Tomi's eBooks on Mobile Pearls
Pearls Vol 1: Mobile Advertising Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download
Rolex used picture-recognition in print ads, not QR codes, clever
Rolex ran an ad campaign to drive visitors to its mobile website. The magazine print ads used a technology by Pongr that recognizes images - so the reader of the magazine need only take a pictue of the magazine ad, and send that to Pongr who use image-recognition to see what ad it was relating to. Pretty clever, although I think in the near term, QR Codes will still be the main way to do magazine interactivity with mobile. The Rolex campaign was covered in Mobile Markter.