Tomi Ahonen Almanac 2009 A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.
Tomi's eBooks on Mobile Pearls
Pearls Vol 1: Mobile Advertising Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download
My very dear friend and author of the brilliant Mobile Marketing Handbook, Kim Dushinski, has blogged about a classic board game now incorporating SMS interactivity. It is the game Clue, and the gamers love the interactivity. Kim of course points out that this can also be used for engagement marketing via gaming. Great idea, read Kim's blog about it at Mobile Marketing Profits.