A friend, Matt Harris, wrote to me about a company his friend had set up, which is called My Mobile Witness. Very simple, but elegant service, that helps turn pictures (and I guess videos and sounds) recorded by phone into evidence, with a time-stamp and permanent storage in a safe location. Clever, simple, elegant and fits a particular purpose. It deals with the "available at the point of creative impulse" ie 5th benefit of mobile as the seventh mass media channel. It also works with the personal, permanently carried, and always-on (first, second and third) elements of mobile. Very good. Thanks Matt, let me know how your friend's company is doing so we can celebrate its success in the future.
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